Since 2010, Instagram has proved itself to be the fastest growing social media platform around! It's a user base of around 300 million and is actually why set to rise further. So exactly why is this seemingly simple app growing so quickly? Well everything comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple properly? Well that's because it may be. Instagram now has more sway over all its users who may possibly been using snapchat in tandem to the own app, decreasing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation that adheres to that is the Instagram's sudden rate of growth.
What's all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is employed daily, this is a loyal and highly active user base.
This power to capture a younger more creative audience is sounding the alarm bells of major companies looking to build up on social network sites. With high usage, there will be increased interest in advertising inside the app. However, competition end up being ripe and businesses can have to find creative approaches to out compete their rivals in the visual involving social storage devices.
How can you use it for Marketing?
Of course, if you would to use this to promote your company or a product, the other must consider how. This can a visual platform consequently products are general to be able to market that services. But services aren't impossible to advertise on the app, finding exciting solutions to bring your your service will catch the eye of the Instagram wearer.
Hashtags are occasionally used on buy instagram likes and getting in on trends or perhaps starting particular is a sure technique engage an audience, in a similar solution to Twitter. However, one should be careful to match the hashtag to the visual content you provide, so it isn't as simple as conserve money that that technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated to find a mobile data, hungry demographic. Only new and fresh content will attract eyes.
Finally, Instagram stories are a great solution to personally engage with your audience, lasting only 24 various hours. Stories should be keep potential updated daily on your small and reveal behind the scenes content to make the user believe they are part within the company.
Instagram can be used showcase almost anything, with an inventive mind using a committed team, you produce quite the excitement around your brand!
With a young, educated audience making use of the app their very own mobiles daily, one is only able predict sustained growth and loyalty looking at the users. There will be increasing opportunity wireless this app for business purposes and the advice on this writer is actually get all the while its hot! It will only get bigger so go deep into the current market before it gets even more crowded.